Sterling Hotels Debuts in Dubai

LONDON – December 4, 2013 – Sterling Hotels™, a worldwide collection of hotels with character and distinction and a brand of Preferred Hotel Group™, announced today its debut in Dubai with the signing of Grand Excelsior Hotel Bur Dubai (formerly Dhow Palace Hotel) and Grand Excelsior Hotel Al Barsha Dubai, both operated and owned by Bin Haider Hospitality, a subsidiary of Mohammed Omar Bin Haider Group. In addition to marking a new presence for Sterling Hotels in the thriving metropolis, these sister properties enhance Preferred Hotel Group’s overall footprint in the Middle East, now totaling 13 hotels and resorts.

“The Middle East is a key destination for our company and for our guests, so we are thrilled to enhance our footprint in the region with the additions of Grand Excelsior Hotel Bur Dubai and the Grand Excelsior Hotel Al Barsha Dubai,” said Saurabh Rai, Regional Director for South Asia and Middle East for Preferred Hotel Group. “These hotels align perfectly with our standards of excellence, and we look forward to a successful partnership.”

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